We are looking for individuals with a can-do attitude, a strong sense of ownership & who enjoy working in a small team.
Founded in 2020, we're strong believers in movement and in the power of movement and in showing up. We've only just scratched the surface and there's so much more to be done - so we're looking for passionate people who believe in making an impact, and are comfortable with a fast-moving & dynamic environment.
Available roles
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Role Description
This is a full-time hybrid role for a Growth Marketing Lead based in Singapore. This role owns our commercial growth engine: The full funnel from customer acquisition through to conversion & retention.
Your scope
- Own Meta Ads channel for SG market, focusing on new customer acquisition & CAC efficiency.
- Own CRM strategy, including segmentation, lifecycle flows, loyalty, ensuring that every CRM and campaign activity is integrated within the marketing ecosystem of the brand.
- Work with team to produce weekly marketing report and coordinate creative asset creation for paid ads.
- Constantly work on testing and iterating creative assets across all growth channels, including but not limited to Meta Ads and CRM.
- Drive SEO/GEO as a long-term channel alongside paid ads.
- Assist in driving conversion rate optimisation across website, working closely with our agency to coordinate the improvements made.
- Understand and own the connection between acquisition, conversion and retention.
How we imagine you
- 2-4 years of experience in growth/e-commerce/performance marketing.
- You use AI regularly and you're excited by its potential! You're AI native.
- Fluent with martech and data tools, including but not limited to Meta Ads and Klaviyo.
- Highly organised, highly analytical, strong execution ability.
- You think in systems and funnels.
- You're excited by the potential of growing with the company, eventually beyond just growth marketing, but into architecturing our overall marketing strategy.
- Fitness = lifestyle for you (a major plus).
Who will not be a fit
- If numbers and data bore you
- If you look at numbers on the screen, and you report just that - further digging is not necessary for you
- If you're not excited by the recent AI development
- If you're not customer-centric, and you can't think from POV of potential customers
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Your scope:
- Design and Development: Draft concepts, designs and create technical drawings (TPs) of confirmed activewear products
- Fabric and Material Selection: Research, source, and develop fabrics, considering performance and aesthetic aspects
- Manage prototype rounds, fit sessions, and wear-tests; iterate to commercial-ready specs, while championing size-inclusive grading and adaptive fit solutions.
- Work closely with cross-functional teams to ensure design intent carries through launch, briefing creatives & marketing team on product storytelling & features
- Research: Stay up-to-date on current trends & innovation in the activewear space
How we imagine you to be:
- You have an eye for visuals, trends, colours and aesthetics
- You are passionate about fashion (Big bonus: If you're also passionate about that active lifestyle or are highly familiar with activewear)
- 2-4 years experience in fashion design/fashion merchandising, specifically in designing activewear
- Expert in Adobe Illustrator & CLO 3D (or equivalent)
- Solid understanding of pattern-making, grading, and construction for stretch fabrics.
- You take a lot of pride in your work
- You thrive in an environment where you can work independently and pursue your goals creatively
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Your Roles & Responsibilities:
- Work closely with the team to execute creative design projects & bring creative vision to life
- Produce design assets for brand, including but not limited to socials, email, brand merchandise and packaging
- Collaborate with marketing & creative team to brainstorm and ideate for campaigns, assisting in execution including production of assets and reviewing samples
- Assist in art direction of campaigns and photoshoots
- Ensure all outputs are cohesive and are reflective of the brand's identity
Requirements:
- 1-3 years of working experience in graphic design/ art direction
- Strong understanding of design principles (including but not limited to typography, colours, hierachy)
- You thrive in an environment where you can work independently and pursue your goals creatively
- Proficient in graphic design tools (Adobe Photoshop, Illustrator, and InDesign)
- AI fluency + familiarity (even passion) in active lifestyle a plus
What we offer:
- Hybrid & flexible working arrangement
- Staff wellness + insurance
- Attractive staff discount
- Opportunities to grow with the company with potential shares in the company
If anything above excites you, drop us an email with your CV + portfolio (if any) to melinda@anyaactive.com with subject line "Application for XXX"