We are looking for individuals with a can-do attitude, a strong sense of ownership & who enjoy working independently, in a small team.
Available roles
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About the role
This role owns how the brand shows up on social. You plan the content, make it, publish it and prove whether it worked. You'll be working closely on both Instagram and Tiktok, turning product drops, runs and events into stories worth following. You’ll know which ones drive reach, community and sales.
What you’ll do
Strategy and growth
- Own the rolling 4-week content calendar. Every post is tied to a content pillar (Product, Community, Perspectives, Storytelling), an objective (awareness, engagement or conversion) and a target audience.
- Build and run our TikTok growth plan. That means auditing the category, finding hooks and formats we can own, running weekly experiments, and developing recurring series.
- Track and report performance monthly. On Instagram that’s reach, saves, shares, profile visits and follower growth. On TikTok it’s views, watch-time %, follows per video and hook retention.
- Turn the numbers into decisions: what to repeat, what to cut, and what to test next. Present a monthly insights readout with recommendations.
- Plan around key moments (product launches, 11.11, gifting, JRF and run events) with a clear content arc for each.
Production and storytelling
- Plan, shoot and edit short-form video (Reels and TikToks) and stills. You’ll often shoot on the day and turn it around fast.
- Cover events and community moments live, including IG Stories, recaps and creator content.
- Produce at least one ad-ready asset from every shoot, with a clean hook in the first 2 seconds, product-forward, working with and without sound. Hand these to the ads team with performance notes.
- Write captions, hooks and on-screen copy in a consistent voice that is raw, authentic and warm, never salesy.
Design and brand
- Design on-brand social assets in Canva or Figma and Adobe: feed covers, carousels, story templates, motion graphics and event and campaign recaps.
- Keep a consistent visual system across grid, stories and TikTok, and brief and review external photographers, videographers and creators.
- Help build out our digital storytelling, such as BTS series and founder and community features.
Collaboration
- Work with Creative Direction on campaign themes, and with Ads/EDM, Community and the Indonesia team to keep messaging aligned across channels and markets.
- Manage the content approval flow in Notion and Slack and keep the brand calendar current.
You might be a fit if you
- Have 2–4 years in social media, content or growth, ideally in fashion, fitness, DTC or lifestyle. A strong portfolio counts as much as years served.
- Have a portfolio that shows both strategic thinking and craft. We’ll ask you to walk us through the why behind your best work.
- Think in funnels and metrics, and are comfortable with Instagram Insights, TikTok Analytics and basic reporting.
- You're fascinated by TikTok and Reels culture.
- Edit quickly in CapCut or Premiere and design confidently in Canva, Figma or Adobe, with a good eye for type, layout and colour.
- Shoot well on camera and on iPhone, and write sharp, natural copy.
- Take initiative. You come with ideas and a point of view, and you take feedback well.
- Enjoy movement, running and women’s sport. You don’t have to be an athlete, but you should care about our community.
Bonus
- You're a creator yourself
- Community or event content experience
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Role Description
This is a full-time hybrid role for a Growth Marketing Lead based in Singapore. This role owns our commercial growth engine: The full funnel from customer acquisition through to conversion & retention.
Your scope
- Own Meta Ads channel for SG market, focusing on new customer acquisition & CAC efficiency.
- Own CRM strategy, including segmentation, lifecycle flows, loyalty, ensuring that every CRM and campaign activity is integrated within the marketing ecosystem of the brand.
- Work with team to produce weekly marketing report and coordinate creative asset creation for paid ads.
- Constantly work on testing and iterating creative assets across all growth channels, including but not limited to Meta Ads and CRM.
- Drive SEO/GEO as a long-term channel alongside paid ads.
- Assist in driving conversion rate optimisation across website, working closely with our agency to coordinate the improvements made.
- Understand and own the connection between acquisition, conversion and retention.
How we imagine you
- 2-4 years of experience in growth/e-commerce/performance marketing.
- You use AI regularly and you're excited by its potential! You're AI native.
- Fluent with martech and data tools, including but not limited to Meta Ads and Klaviyo.
- Highly organised, highly analytical, strong execution ability.
- You think in systems and funnels.
- You're excited by the potential of growing with the company, eventually beyond just growth marketing, but into architecturing our overall marketing strategy.
- Fitness = lifestyle for you (a major plus).
Who will not be a fit
- If numbers and data bore you
- If you look at numbers on the screen, and you report just that - further digging is not necessary for you
- If you're not excited by the recent AI development
- If you're not customer-centric, and you can't think from POV of potential customers
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You'll work alongside our Operations Manager to keep the day-to-day running smoothly: getting orders out accurately and on time, looking after our customers, and keeping our inventory clean. It's a hands-on role where you'll see how a growing e-commerce and retail brand works behind the scenes.
What you'll do
Inbounding stock
- Receive incoming shipments and check every style, colour, size and quantity against the packing list or PO
- Put stock away into the correct racks and boxes, clearly labelled and organised by SKU
- Update stock levels accurately in Shopify once goods are inbounded
- Keep the storage area tidy and logically laid out, so picking is fast and errors are rare
Order fulfilment
- Assist our operations team to pick, pack and ship online orders and replenishment at our stores
- Keep packing accuracy at 99% or better
Inventory
- Help run monthly stock audits, aiming for a discrepancy rate under 1%
- Keep stock levels accurate in Shopify to reduce "ordered but no stock" cases
- Receive and check incoming shipments
What we're looking for
- Extremely meticulous: you check quantities twice, and a wrong size in the wrong box bothers you
- Highly organised, with a real liking for order, labelling and systems
- Comfortable with Google Sheets or Excel
- Reliable and happy doing physical work (carrying cartons, shelving stock, packing)
- Able to work at least 2 fixed days a week (not full day, between 4-6 hours per day)
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We are looking for an energetic & passionate indivdual to join our team full-time as a Retail Associate. You should be someone who understands the brand and embodies our values: You believe in movement, in the power of showing up and in practicing kindness towards our bodies.
Full time role.
Responsibilities:
- Create a smooth and welcoming customer experience for every guest, including handling their inquiries, being attentive to their needs and offering advice on fit
- Execute & oversee day-to-day operations at the store, including opening/closing, inventory management, replenishments
- Upkeeping a clean and tidy shopping environment, providing feedback to HQ on how to improve customers' experience
- Manage & communicate closely with part-time retail ambassadors
- Work collaboratively with HQ to provide prompt updates
Requirements:
- Must be 21 and above
- You must have an interest & passion in fitness and/or activewear
- You are an empathetic individual who is able to anticipate & understand the needs of our potential customers. You love meeting new people.
- You are dependable, organised & pro-active
- Location: Central, Singapore
Interested applicants, do send an email to melinda@anyaactive.com, including the following:
- CV
- A clear picture of yourself;
What we offer:
- Hybrid & flexible working arrangement
- Staff wellness + insurance
- Attractive staff discount
- Opportunities to grow with the company with potential shares in the company
If you feel you are the right person for the job, please send an email including the following:
- Your CV
- Portfolio (where applicable)
- A short write-up of why you feel you are the right person for the job
to: melinda@anyaactive.com with subject line "Application for XXX"